The CollaboTeam were so excited when Topshop x The Dessert Parlour teamed up for an event collaboration. Why? Well, it involved DONUTS for one, and who doesn't love donuts?
When multinational fashion retailer, TopShop, needed a catering partner for their student event, they used Collabosaurus to find a perfect match. Topshop connected with The Dessert Parlour who catered a student event for 500 Melbournians with their delicious boutique donuts.
In exchange, the Dessert Parlour received a social media plug on Topshop’s Instagram which amassed over 300,000 followers as well as receiving event day recognition.
The results of this collaboration for Topshop was that they had a fun, boutique caterer with the most #instaworthy donuts. The event which was attended by 500+ students, couldn’t help but also share the sweet treats on their social media channels also!
The collaboration helped Topshop save $2500 on catering and The Dessert Parlour gained brand awareness amongst their target audience.
The equivalent Facebook ad spend based on CPM for the fashion & food industry is $2,350 which both businesses were able to save by engaging in collaboration marketing.
Not only did these brands save financially, but using Collabosaurus only took ¼ of the time it takes to usually pitch a collaboration on your own from idea to inception.
"Collabosaurus has streamlined the way I look at food collaborations, assisting in bringing like minded brands together, without the time-consuming outreach of yesteryear" - Lucy Quartermaine, Topshop Topman
Thinking about how amazing it would be to get your products / services in front of a targeted event crowd? List an 'event' campaign on Collabosaurus! It's free to start, and takes about 3 mins. Find out how.