While sustainability is a brand value on everyone's lips right now, but a business owner friend of mine made a good point: "the most sustainable thing a business can do is not make anything at all." Looking at the fashion industry in Australia alone, more than 6,000 kilograms of textiles head into landfill every 10 minutes. Consumers are more aware than ever, with 60% of people surveyed by Accenture in 2020 making more environmentally friendly, sustainable, or ethical purchases since the start of the pandemic. Brands are responding, but shifting to sustainable practices is a big task, with many moving parts. So, as a means to implement steps toward more sustainable practices, it's no surprise that they're teaming up in order to make change.
Creative collaborations are increasingly happening with sustainability in mind, boosting both awareness & accessibility when it comes to eco friendly brands. What’s more, brand partnerships & collaborations pose as a fantastic gateway for brands to take steps towards being more sustainable. Take a peek at some of our favourite examples...
The R Collective, a brand centred around reusing, repurposing and recycling textile waste, teamed up with Jesse Lee to launch a limited edition “Denim Reimagined” collection. This collaboration aimed to minimize waste & create a fully traceable denim collection that uses scannable garment labels to bring digital education to consumers on how to reduce their fashion footprint with practical tips, taking sustainable fashion beyond the supply chain. A hype was created around Levi’s upcycled denim collection & mentioned by numerous media outlets & platforms resulting in both brands benefiting in promotional reach & media mentions.
The global tech company Casetify teamed up with The Earth Day Network to design the world’s first 100% compostable and biodegradable phone cases in three limited-edition designs. Casetify’s mission to zero aims at reducing virgin plastics & minimising their overall footprint through conscious initiatives. The Earth Day Network benefited from promotional reach to Casetify’s massive community of 2.4 million followers, aligning the brand with coolness & resulting in social community growth. Casetify benefited from media mentions & revenue boost through sales of the 100% compostable cover.
Fashion powerhouse, Vogue, teamed up with Australia’s Frank Green to show that for people to buy and use a reusable coffee cup, it needs to look as good as it feels to be ethical. The reusable ceramic coffee cups featured at the Vogue Codes Live 2019 to cut down on single use coffee cups where caffeine & water were supplied in abundance. Both brands benefited from media coverage & promotional reach resulting in both social community growth & increase in sales.
We have many beautifully sustainable and ethical brands waiting to elevate their message through partnerships. These pioneering and just companies could be your match.
The Conscious Space is a brand that champions businesses within the ethical / sustainable / Australian made & owned space. They want collaborators to support their community of ethical & sustainable Australian Brands.
Bambino & Bundles was made with two heartfelt purposes in mind - to both give back to families in need and to create a brighter future for our children and our children’s children. Owner and Mum of two, Sandrine, brought Bambino & Bundles to life with a passionate focus to create not only sustainably and ethically made babywear but also to design pieces that would inspire slow buying habits in the parents - as well as make a difference in the world. Every single jumpsuit is lovingly sketched, stitched and trimmed in Australia with the sole aim to be timeless, long-lasting and to be worn beautifully in many different ways using 100% Organic Cotton
The phone plan with a bigger plan: to do right by our customers by doing right by our planet. Felix mobile is certified carbon neutral & plant a tree for every month you're with the brand! Planet friendly, affordable SIM-only plans.
Designerex is Australia's leading designer dress rental platform. With over 30,000 listings, Designerex not only makes designer garments more accessible, but champions slow fashion & the cyclical economy. Designerex flips the 'fast fashion' consumption on its head, in a far more sustainable way, whilst still addressing all the wants and desires from consumers.
baresop. is a modern day zero waste personal care startup that keeps your body clean – and your conscience too.
baresop. products are Australian made with plant-derived ingredients, are vegan, palm oil and cruelty-free, and all packaging is made from recycled waste that’s either recyclable or home compostable.
Sign up to Collabosaurus and pitch to these brands for free & help your brand achieve clever brand alignment while spreading the word about sustainability. Not sure how you could work with the above brands? Think gift with purchase, event pop-ups, limited edition bundles, competitions & giveaways - the opportunities are endless!