If you are either partly or wholly responsible for managing clients and brand marketing efforts, your job is - not only add value to your clients but continue to communicate that value with them to keep retainers strong, referrals rife & case studies absolutely awesome. Here are some tools that you can use to amplify client results with minimal effort - or on autopilot – which will continuously make you look amazing and add value.
If you are either partly or wholly responsible for managing clients and brand marketing efforts, your job is - not only add value to your clients but continue to communicate that value with them to keep retainers strong, referrals rife & case studies absolutely awesome. Here are some tools that you can use to amplify client results with minimal effort - or on autopilot – which will continuously make you look amazing and add value.
All the publicists reading will roll their eyes at this one because it is SUCH a hero tool in a publicists toolkit, but if you’re managing marketing or social media for clients, this is something you could really use to quickly ‘value add', and will help you look like you have your finger on the pulse all the time. Using Sourcebottle or Help a reporter out, are really great for journalist call outs- you could respond to a call out, and put a client forward for potential media and publicity opportunities.
Be sure that you update your category and industry preferences on your Sourcebottle/ HARO accounts as you sign new industry clients, and react to cool call-outs.
Partnership marketing or brand to brand collaborations are an incredible way to complement your existing strategy and increase results for clients. Collabosaurus is the go-to tool for brand to brand collaborations and allows you to:
Collabs are a great way to increase reach without any monetary spend. With Collabosaurus you can reach out to your client and say “by the way, I’ve begun chats with Bangn Body, Elixir Coffee and ASOS on your behalf, there are some fabulous cross-promotion opportunities there to attract media attention or increase social reach” or “see attached for the latest report on partnerships, reach and recommendations”
These will help you keep your Finger on the pulse with content & SEO opportunities. When you sign a new client, set up Google Alerts for their brand name and key brand phrases. Check-in once a month on Buzzsumo to see what related content is trending. The idea is to be the first to alert the client of any mentions they receive in the media, and of any current trends which might help inform their next move - you want to avoid it looking like you’re not up to date with their account. Keeping the lines of communication open and reaching out, reporting media mentions and trends is a great strategy, and helps make you look amazing in the process.
Like Collabosaurus, Idiello is a marketing tech platform, but they provide Expert-led classes and readymade campaign ideas that you can download and use for yourself and clients. This makes you look absolutely genius to your clients and we can personally vouch for the marketing minds behind Idiello, as well as their attention to detail in these downloadable kits.
To recap, our pick of the best tools to help you amplify client results with minimal effort, whilst making you look super professional are:
To get started on Collabosaurus it’s completely free. List your brand and preview opportunities match-made to your business! We would love to see you over there