How to Position Your Brand at Events

With events back in full swing, there is no better way to get your brand in front of new customers. Whether it's foot traffic, brand signage, social media exposure or goodie bag inclusions, there are tons of opportunities to get involved.

Top 3 Benefits of Getting Your Brand Involved:


1. Immediate attention and exposure

Attendees get to experience your product right away without any expectations. Whether it’s a pop up stall, seeding products or a goodie bag inclusion, this gives your brand exposure and buzz as attendees can discuss amongst themselves and create a memorable experience with your product.

2. Targeted marketing and alignment

By being involved in an event that is specific to your target audience you can gain exposure to potential customers that will actually want to buy your product/service. This also allows your brand to align with other brands in the same space for complementary collaborations.

3. Take your event to the next level

As the event hoster, having brands involved in your event can make your event even bigger and better! It is a win-win situation which provides exposure for both brands and will give your guests a great experience.

Event Collabs in the Wild


Collabosaurus Case Study: The Dermal Diary


Our long term Collabosaurus member Maven PR, needed help for a time sensitive goodie bag collaboration for one of their brands event, The Dermal Diary.

The Dermal Diary hosted an intimate event to launch their new clinic in North Sydney. Led by Isabella Loneragan, one of Sydney's experienced and most sought after skin therapists. They treated VIP guests with The Signature Facial and an educational skincare seminar to learn all things skin. How dreamy, right?


Maven PR were on a tight schedule to get Goodie Bag together with a 5 day turnaround time needed, whilst also ensuring that the collaborating brands were aligned with The Dermal Diary's high-end aesthetic and luxurious brand image.

By having access to a Collabosaurus Account Manager, an active Pitch Portal where they could specify what was needed for the event, and over 200 connections on the platform, Maven PR was able to source the following brands for Goodie Bags...

Balm Balm Co - This brand supplied their beautiful bath salts and all natural lip balms, their aesthetic fitting perfectly with The Dermal Diary.

Base Body Co - This brand supplied their health and wellness supplements, aligning with the overall wellness theme.

West Activewear - This brand supplied their high-end, luxe sports bras, which were a big hit for guests.

Overall attending guests were left satisfied (and pampered) and the event was a huge success. All three brands gained free content and exposure for their products through the swag bag inclusions.