Case Study : Grew&Co x Crown x Platter Up Co

We love an experiential collaboration. Why? Because creating an experience is one of the greatest opportunities brands have for building trust, creating memories, sparking talkability & leveraging multiple channels to achiever BIG impact. That's just what Grew & Co, Crown Group & Platter Up Co achieved by teaming up on an intimate VIP Mothers Day shopping experience.


Grew & Co, a beautiful fine jewellery studio in Sydney were looking for ways to bring their target demographic into their new (absolutely stunning) studio space. Equally, Crown Group have a VIP membership community called 'The Circle' for whom they are always on the lookout for unique experience opportunities to engage their community. So, naturally, these two businesses teamed up to host a VIP Mothers Day shopping event for Crown Group Members in an exclusive, invite-only evening.
As Julia Child says, a party without cake is just a meeting. So, to make this event extra special, they further collaborated with champagne company Frere Jean Freres & Platter Up Co (the most beautiful grazing platter business, with a drool-worthy Instagram to boot).




Photography by Tyler Antcliff

Here's why it was win/win


For brand collaborations to be effective, they must be win/win. This all comes down to an exchange in value, often in currencies other than cash, to make the entire campaign hugely valuable from an asset or marketing perspective. 

For Platter Up Co:

  • Beautiful, high-resolution professional photography was provided from the evening
  • Exposure & experience with Sydney target market of 30 high net worth property owners
  • Alignment with Grew & Co & Crown Group
  • Social media support across Grew & Co's channels

For Grew & Co & Crown Group:
  • A better experience for their event attendees through stunning catering, without the high cost
  • Alignment with a local business, who also values curated, personalised service
  • Social media cross-promotion on multiple channels

Photography by Tyler Antcliff

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