Best Brand Collaborations of 2020

2020 has proved to be quite the year...but despite a global pandemic and many up & downs, we're happy to state there's been some AMAZING brand collaborations amidst all the chaos! Brand collaborations are a creative and effective way to grow a business, build buzz, increase sales & even shift brand perception through clever alignment. 2020 gave us some pretty incredible brand collaborations, so we asked some of the CollaboTeam to round up their favourites for inspiration as we finish up the year!

Jess

Fendi x Rummo

Who:

Pasta Rummo x Fendi

What:

Fendi used a packed of Rummo Pasta to create beautiful and personalised fashion show invitations for their guests, drawing on their history & culture!

Type:

Experiential

Why it was awesome:

I'm obsessed with this clever product collaboration where a box of pasta acted as the invitation to the SS 21 fashion show in Milan! Very clever, very simple & it tells a story with a 'from my family, to yours' nostalgia.

Becky

Babe x Bumble

Who:

Babe Wine x Bumble

What:

Babe Wine and Bumble collaborated on a social media campaign and ran a competition to give away 3 x branded removalist trucks & wine to help those who had broken up during quarantine in New York earlier this year.

Type:

Experiential

Why it was awesome:

This was such an innovative and fun way for brands to make the most out of COVID and work together to bring the people of the US some joy and laughter amongst the darker times. Also so relatable for anyone who was in quarantine! It's not easy being cooped up with the one you love 24/7!

Nick

Callum Preston x Monopoly for Movember

Who:

Monopoly x Callum Preston

What:

Artist Callum Preston collaborated on creating a limited edition Monopoly set for the month of Movember to raise money for mens mental health!

Type:

Limited Edition/Experiential

Why it was awesome:

I love artist collaborations & this one in particular is a very clever collaboration with a conscience. For a Movember campaign, these brands collaborated on a limited edition Monopoly set release to help raise funds & awareness of men's health.

Anastasia

Travis Scott x McDonald's

Who:

McDonald's x Travis Scott

What:

Travis Scott released his favourite McDonald's meal for a limited time to customers through the app & drivethru. This included a small figurine of the rapper.

Type:

Limited Edition/Experiential

Why it was awesome:

This is the first time Mcdonalds has featured a celebrity on the McDonald's menu - the last person to be included was none other than Michael Jordan in 1992! Such a cool collaboration that's gone viral with the younger generations.

Katy

Headspace X Snapchat

Who:

Headspace x Snapchat

What:

Snapchat partnered with Headspace to produce mini-in app meditations to help Snapchat users switch off and feel less stressed.

Type:

Brand alignment/experiential

Why it was awesome:

I love how much value these two brands were able to create through this collaboration. We see so many brands contributing to the mental health awareness but it's great to see two brands come together and create something interactive that can actually spark behaviour change and get people more engaged with caring for their mental wellbeing. I can see this being a massive opportunity for Snapchat to keep differentiating themselves and regaining a small edge on other social platforms, while Headspace can tap into their massive audience of young people around the world. Win-win!

Brad

Binge x The Iconic

Who:

Binge x The Iconic

What:

Binge and The Iconic produced 'in-active', activewear as a limited edition of sweatpants and sweatshirts. This was released during COVID19 and was a huge success.

Type:

Limited Edition Product - online

Why it was awesome:

This was easily my top collaboration of the year because the execution was perfect. Many brands tried to piggyback on covid but this was a unique approach that highlighted a benefit of staying in and doing nothing.