2020 has proved to be quite the year...but despite a global pandemic and many up & downs, we're happy to state there's been some AMAZING brand collaborations amidst all the chaos! Brand collaborations are a creative and effective way to grow a business, build buzz, increase sales & even shift brand perception through clever alignment. 2020 gave us some pretty incredible brand collaborations, so we asked some of the CollaboTeam to round up their favourites for inspiration as we finish up the year!
Pasta Rummo x Fendi
Fendi used a packed of Rummo Pasta to create beautiful and personalised fashion show invitations for their guests, drawing on their history & culture!
Babe Wine x Bumble
Babe Wine and Bumble collaborated on a social media campaign and ran a competition to give away 3 x branded removalist trucks & wine to help those who had broken up during quarantine in New York earlier this year.
Monopoly x Callum Preston
Artist Callum Preston collaborated on creating a limited edition Monopoly set for the month of Movember to raise money for mens mental health!
McDonald's x Travis Scott
Travis Scott released his favourite McDonald's meal for a limited time to customers through the app & drivethru. This included a small figurine of the rapper.
Headspace x Snapchat
Snapchat partnered with Headspace to produce mini-in app meditations to help Snapchat users switch off and feel less stressed.
I love how much value these two brands were able to create through this collaboration. We see so many brands contributing to the mental health awareness but it's great to see two brands come together and create something interactive that can actually spark behaviour change and get people more engaged with caring for their mental wellbeing. I can see this being a massive opportunity for Snapchat to keep differentiating themselves and regaining a small edge on other social platforms, while Headspace can tap into their massive audience of young people around the world. Win-win!
Binge x The Iconic
Binge and The Iconic produced 'in-active', activewear as a limited edition of sweatpants and sweatshirts. This was released during COVID19 and was a huge success.
Limited Edition Product - online
This was easily my top collaboration of the year because the execution was perfect. Many brands tried to piggyback on covid but this was a unique approach that highlighted a benefit of staying in and doing nothing.