Baxter Blue make our favourite blue-light filter computer glasses. They're fashionable, alleviate digital eye strain, and help defend against the side effects of *too much screen time* (like terrible sleep). Baxter Blue were looking for ways to position their brand within the health & wellness space, so they created a campaign on Collabosaurus, focused on aligning with this industry. With no fuss at all, they were matched with Wellness at the Bower, a luxury wellness retreat and boutique day spa. The result? A creative content and sales campaign that was win/win for both brands.
After they connected on Collabosaurus and discussed how they could bring their ideas to life, they settled on a mutually beneficial, creative content and sales campaign.
Results for Baxter Blue
Aligned with a health and wellness brand for clever positioning
Wellness at the Bower stocked Baxter Blue products at her spa at wholesale and takes a percentage cut of sales, meaning Baxter Blue could gain in-person exposure and a new sales channel!
Results for Wellness at the Bower
Featured guest blog post on Baxter Blue's website
Feature across Facebook, Linkedin and Instagram for #wellnesswednesday
A new revenue stream through sales of the glasses
“Collabosaurus has really opened our eyes as to how essential collaborations are to giving your businesses exposure to a new audience & in our case an audience we hadn’t even considered that has now become our biggest market! We love Collabosaurus.” - Aaron, Baxter Blue.
It's free to get started on Collabosaurus, if you'd like to give it a whirl :) -> Here's how.
If you're stuck for ideas or inspiration, check out our free campaign generator here